Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure.
(How’s that for something you wouldn’t have heard 5 years ago?)
As a way of expressing our gratitude to those contributors, we make a donation on behalf of every entry to charity. This year, we decided to donate $100 for each entry to chiefmartec.com,” today>, and the
But officially, the 5 winners of The Stackies 2018 are:
1. BlackRock Marketing Tech Stack
As you may know, sharing” their marketing stack with technologies>. They had a clever way of illustrating how martech was applied for different stakeholders through different stages of a customer’s lifecycle.
This year they entered again — and won again.
Now, there wasn’t much that changed about the design of their entry this year. So you might be wondering if we just really, really liked that design to award it a Stackie trohpy twice in a row.
Well, we do love their design. But the reason they won this year was because by submitting an update to their stack one year later, they’ve given us an amazing example of how an enterprise marketing stack evolves over time.
Some products were removed. Some new ones were added. They tweaked the organization of their foundational layer. They even let us in on their work-in-progress, noting that they’re currently evaluating customer data platforms and showing where they think that could fit in their stack’s overall architecture.
For this incredible transparency into the real-world evolution of a truly world-class enterprise marketing stack, Cisco definitely deserves their second trophy and the gratitude of the martech community.
4. Janus Henderson Marketing Tech Stack
But they didn’t win for their clever movie titles. They won because they introduced a novel insight into their marketing stack illustration that shows the amount of time they spend in each tool.
From a small amount of time (a ticket) up to a lot of time (a big tub of popcorn), they’re giving us a sense of how their team operationally uses these different tools.
That’s an interesting view into a marketing stack, and it’s an exercise that others may want to follow as they thinking about investing in staff training and tool-specific process optimization.
Marketing Stacks from Non-Tech Companies
It was really hard for the editorial teams to choose the winners this year because they were so many great entries.
However, I was particularly impressed by — and grateful for — the number of non-tech (or at least non-martech) companies who shared their stacks this year. It’s a sign of how mainstream marketing technology is becoming that firms from so many different industries are carefully building their martech infrastructure (and sharing it in The Stackies).
In addition to some of the winners, here are a few of the non-tech company marketing tech stacks that stood out to me:
Airstream Marketing Tech Stack
Space NK Marketing Tech Stack
Stantec Martech Stack
Tennant Martech Stack
All 54 marketing stacks entered into The Stackies
Thank you to everyone who contributed to The Stackies this year. Here are all 54 stacks that were entered on SlideShare, yours to download and study: