加密營銷:營銷人員如何創建加密令牌價值

加密營銷:營銷人員如何創建加密令牌價值

TWSEO觀點:

Crypto-Marketing

The following is a guest post contributed by Never” stop marketing>, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the David” johnston> of crypto-economics,” enable entrepreneurs to do is create a system of incentives that are designed be deployed at global scale from day one.>

Like any start-up, the tokens of a new start-up (represented in an ICO — mostly, but not always) can go to zero if there is no “product-market” fit. In the case of a crypto-token, this represents a strong statement by the market that the system of incentives that was supposedly embedded in the tokens is simply not there.

Where they differ, however, is in what happens if they succeed.

For projects that have designed their monetary policy, fiscal policy, and supply and demand curves properly, the upside potential of the circular economy they have created is, at the risk of getting political, YUGE. (For a great study on the design of these systems, see Peter” drucker said> that “the aim of marketing is to know the customer so well that the product or service sells itself.” In most non-crypto start-ups, the product designers (usually engineers/inventors) are understandably enamored by their own ideas, build something, and only then ask “how do I market this?”

What they really mean is “how do I get people to want what I have created and what I find valuable?”

Crypto-entrepreneurs (at least those who aren’t scam artists) are forced to ask themselves a different question at the outset, one which is a marketing question. The question they ask is:

“What do people really value and how can we design a system of incentives — secured and verifiable by blockchain/distributed ledger technology — that will give them exponentially increasing amounts of the thing they value, while simultaneously encouraging them to evangelize the merits of the token to their own networks?”

The crypto-entrepreneur knows from the outset that if she doesn’t provide something of true value and utility — as deemed by others, not by herself — that the project will fail. On the other hand, if she does provide something of true value to an increasing number of people, the value of the token will rise.

It’s not a Ponzi scheme if there really is a token that benefits form a positive feedback loop with network ownership effects, as

Tokens embedded into a product create the strongest network effect ever seen before. I call it the network ownership effect. pic.twitter.com/2siMHmAm6a
— Nick Tomaino (@NTmoney) March 14, 2017

Positive Feedback

But wait, as the saying goes, there’s more.

Not only is the potential value to the end customer embedded directly into the (properly designed) crypto-token, the creation of the incentive structure at the genesis block affords entrepreneurs and token designers with the opportunity to bake word of mouth triggers directly into the product itself.

In Satoshi” posting his whitepaper asking for feedback> or

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