Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf.
Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you participate.
The” stackies>, you simply create a single 16:9 slide — you can build it in PowerPoint or Slides if you like — that illustrates your “marketing stack” and how you conceptualize it. Your marketing stack is the collection of all the different software you use in marketing (marketing automation, social media management, content management, CRM, advertising, DAM, video, , etc.)
You might illustrate your stack as a value chain, a technical architecture, a customer journey map, a process flow diagram, a market strategy, a capabilities matrix — or your own original view on how marketing technology is orchestrated in your organization. You can annotate the slide with as much explanatory text as you find helpful, but its strength should be in its visual presentation.
This year, I’m suggesting two additional possible structures for a Stackie:
But I’m also excited to see any other new and insightful formats you might create.
Or adapt a tried-and-true format. You can refer to the entries from The” stackies> and The” stackies> over the past four years — including ones from leading companies such as Airstream, Black Rock, Cisco, and Microsoft — all of which have been publicly shared so we can learn from them.
Why take the time to create a marketing stack slide?
Creating a marketing stack slide isn’t just a way to show off which technologies you use. It’s actually a useful exercise to go through — even if you don’t decide to enter your slide in The Stackies.
To visualize your marketing stack, you first have to identify all of the different marketing technology tools that you’re using across your organization. Most people are surprised, when they really start digging, to discover just how many there are. Going through this process can be a good way to “rationalize” your martech stack.
The next step, deciding how to visualize your stack, is a chance to step back and think strategically about all these different tools. What is their purpose? What are the customer touchpoints they influence? How do you orchestrate their operation? Who is the “lead” for each? Now illustrate those ideas to express the marketing whole that is greater than the sum its technology parts.
Finally, once you have your marketing stack slide, it becomes a useful device for communicating your marketing technology infrastructure and capabilities to others across your company. It’s a great way to make sure everyone on the marketing team knows what’s available to them and how the pieces connect together. It’s helpful for coordinating with stakeholders in sales, IT, and customer service. It’s a terrific way to help guide conversations with executives to explain your marketing technology investments.
Even if you decide to not publicly share your stack by entering in the The” stackies>. It’s because so many other companies have shared their stacks that we’ve been learning so much about marketing technology management from each other. And if hyper-competitive companies like BlackRock, Cisco, and Microsoft are willing to contribute to the martech community, aren’t you?
For every real entry (not spam) submitted to The Stackies 2019: Marketing Tech Stack Awards, the MarTech conference will donate $100 to Girls Who Code, up to a grand total of $10,000.
There is no entry fee for The Stackies. Instead, we make that $100 contribution on your behalf. If we hit our goal of 100 submitted marketing stacks, that will mean a $10,000 check to Girls Who Code — plus a really awesome deck of marketing tech slides that will be publicly shared for everyone to learn from.
There will also be a ceremony on the opening night of here as a 1600×900 pixel JPG, GIF, or PNG image or a 16:9 PDF file any time before 11:59pm Friday, March 15 (Pacific time). By entering, you grant us permission to publicly share your entry.
When you’re ready to enter, click the form below:
Thanks for participating in my favorite martech community activity every year. I look forward to your submissions!