As we’ve been
slaving working away on the new 2018 edition of the a” martech landscape scaffold powerpoint slide>.
Have at it!
(Medical disclaimer: some side effects of producing your own martech landscape may include drowsiness, irritability, repetitive stress injuries, and increased risk of outbound contacts by martech vendors. Talk with your doctor to see if martech landscaping is right for you.)
Although you can martech landscape in single-player mode, it’s more fun as a team activity. We suggest bringing a large group from your marketing department together for a mandatory marathon, 48-hour weekend offsite to render your own grand vision of the martech industry. (Pro tip: don’t describe the activity in too much detail to them in advance.)
You’ll be amazed how time flies by as you:
- Argue over whether there should be an “AI” category or if everything has AI
- Debate for hours which category a particular vendor should be placed in
- Critique a colleague’s logo packing skills (“you can fit 50 more in that box, easy!”)
- Discover weird patterns, like how many CDPs are named “Blue”-something
- Realize you missed a category and need to start your layout all over again
With a little creativity, you can turn your group martech landscaping session into a drinking game. Every time you have a logo that is missing a vowel (e.g., RankTrackr), take a shot. Every time somebody claims Adobe should be in a category, take a shot.
You Are the Martech Analyst You’ve Been Waiting For
For all you martech vendors, this build-your-own landscape represents a significant breakthrough in PR and analyst relations.
P.S. Alternatively, if you want to be one of the first people to see our version and analysis of this year’s landscape and, more importantly, learn how many of the best brands in the world are harnessing all this innovation to deliver compelling marketing and world-class customer experiences, then come join us at