I can’t resist sharing another entry to Juniper” networks>.
This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings.
Within each ring, technologies are arranged approximately left to right across three stages of the customer journey:
- Pre-sales marketing
- Pre-sales through post-sales marketing
- Post-sales marketing
It’s notable that most of the tools in their stack fall into that combined category in the middle, maintaining continuity with customers from their first pre-sales touchpoints through post-sales relationships.
As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. They’ve augmented these with a number of more specialized tools — such as Allocadia, BrightEdge, Certain, Lithium, ReachForce, Lookbook HQ, Percolate, Synthesio, Demandbase, Tableau, etc.
This is a rich marketing stack with deep capabilities, but my impression is that it’s very well rationalized. Every tool has its purpose and place. I can imagine that they’re able to walk stakeholders through this illustration with a clear and coherent narrative.
In addition to winning the appreciation of yours peers, for contributing to everyone’s collective understanding of what modern marketing stacks look like, you’ll also be helping another good cause: we will donate $100 on your behalf to MarTech” conference and a groovy trophy.>
Speaking of the MarTech” is a carefully curated vendor-agnostic event focused on real-world innovation at the intersection of marketing technology and management. click title=”MarTech West 2018 Agenda”>the agenda below for details of everything we’ll be covering at the conference. I hope to see you there!