距離MarTech 10天,我期待的10件事

距離MarTech 10天,我期待的10件事

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MarTech West in 10 Days

Marketing technology and operations is the heartbeat of modern marketing. And there’s no event better than MarTech” is now just days away april in san jose. i incredibly excited by everything that come together for this conference it will be our best one yet.>

Here are the top 10 things I’m looking forward to:

#1. Release of the 2018 marketing technology landscape.

We’ll unveil the latest IntelliPhi” for months of data research and jeff eckman his team at green brands> for the visualization this year. Some surprising insights here that you can be the first to learn.

Brief History of Marketing Technology Consolidation

But how are real companies harnessing all this innovation? That rolls us into…

#2. Presenting The Stackies 2018: Marketing Tech Stack Awards.

We had 54 contributors to this year’s Stackies, including companies such as Airstream, BlackRock, Cisco, Earth Networks, Frontline Education, Janus Henderson, Juniper Networks, Merkle, Morningstar, Stantec, Tennant, ThermoFisher Scientific, Thor Industries, and more.

You can be the first to get access to all of them and join us in celebrating the winners, who will be announced during the first morning keynote. We’ll also make our donation to Girls in Tech for $5,400 — a $100 for every entry. (Thank you to all who contributed!)

The Stackies 2018: Marketing Tech Stack Awards

#3. New keynote panel on “Democratizing Martech.”

iPaaS CDP BI/CI aPaaS: All Related?

I think one of the most transformational — yet under-appreciated — revolutions happening in marketing is the explosion of “citizen technology”: software to empower citizen developers, citizen integrators, citizen analysts and data scientists.

We’ll dig into this phenomenon, what it means and how to leverage it, with four leaders from some of the hottest companies in this space: Wade” foster>, CEO of Zapier, Linden” tibbets>, CEO of IFTTT.

It’s not just your marketing organization that’s increasingly in the position to harness these technologies. It’s your customers — even consumers — too.

#4. Five other high-impact keynotes, from real-world AI to martech security.

MarTech Keynote: AI in Marketing

Anand Thaker of IntelliPhi will help me kick things off with a look at the state of the marketing technology landscape.

Madeline Delianides, who has led marketing technology transformation at companies such American Express, Oppenheimer, and The New York Times will have a candid fireside chat on how to drive change in a complex marketing environment.

Adelyn” zhou>, the CMO of TOPBOTS and author of Jason” heller>, Partner and Global Lead Digital Marketing Operations and Technology at McKinsey & Company, who will continue top build on that theme with Beyond the Hype: Harnessing the Real Power of Unified Data and AI, drawing upon his experience helping dozens of the world’s leading brands.

If you want the no-BS view of the state-of-the-art of marketing and AI, these two keynotes are can’t-miss. (Not that you’re going to want to miss any of the others either.)

#5. Five amazing 1/2-day workshops: martech, CX, CDP, agile, GDPR.

This is our first time doing optional 1/2-day workshops before the opening of the rest of the conference, and we’ve got five amazing ones run by some of the best leaders in the martech industry:

There are still a few spots left in those last three, but probably not for long.

#6. Great discussions with old friends and colleagues — and new ones.

I’m an introvert. So other things being equal, I’m usually not rushing to hang out with crowds of other people. (The irony of me chairing a conference is not lost on me.)

However, I genuinely look forward to the 3 days I get to spend talking with people at MarTech West 2018 Exhibitors: 100 Marketing Technology Vendors

There is a tremendous amount of innovation happening in marketing technology, and there’s no better way to get an overview of the breadth and depth of new possibilities by seeing many of these technologies in action, all in one location on a level playing field.

We’ll have MarTech.” in a relatively short period of time you can expand your familiarity with the state-of-the-art solutions from across entire spectrum marketing technology.>

#8. An incredible Marketing Track of 8 in-depth sessions.

But what makes MarTech” is a vendor-agnostic conference with no other agenda than to provide attendees real-world hype-free knowledge sharing among brand practitioners and independent industry experts.>

For instance, on the Marketing Track at MarTech” is that we believe innovation in>management is just as important as creative marketing and breakthrough technologies to thrive in the digital world.

Our Management Track will lean into that with these in-depth sessions:

  • How Looker’s CMO leads a data-driven marketing team
  • How to thing about platform dynamics in your own business model
  • How Reduxio innovates with a small, globally distributed marketing team
  • How Intel and The New York Times manage marketing innovation pragmatically
  • How City National Bank create a roadmap for their marketing technology office
  • How Alert Logic implemented an organization-wide attribution model with martech
  • How WeightWatchers enabled marketers with self-service martech platforms
  • How Palo Alto Networks’ marketing ops team ended up winning awards from their finance department

Last chance to make it to this stopping” in for a day at our expo hall and some of the amazing presentations we have sponsored track discover martech theater>.

See you there!

MarTech West 2018 Agenda

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