On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use.
Ha ha, us mad marketing people and our zany titles du jour.
But my reaction was: this is exactly why marketing is so challenging today.
No, the challenge isn’t sorting out which title to use. (Although what we call something does impact the way it’s framed in people’s minds — not an insignificant effect to consider. Words matter.)
The real challenge is that everything Tom listed in his strip is, indeed, what we now consider the responsibility — officially or unofficially — of marketing leadership:
- Grow the business
- Make customers happy
- Deliver amazing experiences
- Achieve commercial success (revenue and profit)
- Define and protect the brand
Seriously, that’s a jaw-dropping range of capabilities and responsibilities.
That’s not necessarily a bad thing. The optimistic view is that there’s limitless professional development in this field, and there’s always a way to the” presentations that we have at>MarTech conference in Boston next month, September 16-18.