Ready for a great New Year? While I may be a
curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead:
- Marketing technology & operations management will be integral to marketing in 2019.
- Martech tools, talents, tactics, and the overall marketing world will continue to change.
- MarTech” agenda> for our Bay Area event on April 3-5, 2019.
A few highlights of the conference that you can count on in 2019:
- The latest Ann” lewnes>, EVP & CMO of Adobe
- A keynote by IDC CMO Advisor Brian” kardon> on the real use of AI in marketing
- The New York Times team sharing its product management approach to martech
- The originator of the LUMAscape, Meg” goldthwaite>, CMO of NPR, on the new era of “v-commerce” (voice commerce)
- Marketing-technologist-turned-CMO Shawn” goodin>, marketing CTO at JP Morgan Chase, on 5 roles of martech leaders
- A senior data scientist and analyst from Nordstrom on marketing data science & strategy
- A session by the CRM/MAP manager of Sub-Zero on how they deployed David” raab>, founder of The CDP Institute, on graduate-level customer data management
- An inside look into “quasi experimentation” for marketing at Netflix
- Jennifer” brett>, Head of America Insights at LinkedIn, on data & analytics strategy
- The head of digital marketing at Autodesk on instrumenting their customer journey
- Riverbed Technologies CMO Tom” fishburne> of The” stackies>: Marketing Tech Stack Awards (open for entries now!)
…and more to be announced soon. I
predict guarantee this will be a spectacular couple of days for marketing technology and operations leaders at all levels. Beyond the editorial program above, there will be dozens of sponsored sessions, over 100 exhibitors, over 2,000 marketing technology pros, awesome networking parties, and more.
Want an even deeper dive into marketing technology management? Sign up for one of the half-day workshops for the first day, each led by true experts in their field: