is automatically adding a large “Request a Quote” button to eligible business listings in search results.
Joy Hawkins was first to spot this feature and she shared a screenshot on Twitter:
Whoa…the “Request a Quote” button is now showing on branded searches on desktop and it’s HUGE. pic.twitter.com/efGv29wSOK
— Joy Hawkins (@JoyanneHawkins) July 24, 2019
The button also appears in mobile search results when the business name is searched for.
I, along with others, can replicate this feature which means it’s not just a test. However, it is limited to certain business listings.
Specifically, businesses that have opted into the Google My Business app.My Business
Messages received from customers can be viewed and responded to from theMy Business app. Users will receive messages on their Maps app.
This has the potential to generate more leads for businesses. Although it also does whathas been often criticized for doing – which is keeping people in .
Searchers can now request quotes from businesses without ever visiting the business’s website. It can all be done within’s services.
Clearly, that’s not great for traffic. But the purpose of a business website, for the most part, is to generate leads.
So is it a bad thing ifsends leads without the traffic?
That’s up to the individual business owner to determine. But it’s one of the more interesting aspects of this update that isn’t getting talked about.