is reportedly in the process of replacing voice search on Android devices with Assistant.
According to a report from 9to5Google, the old voice search icon has been replaced with an Assistant icon in the app and search bar widget.
In addition, the search bar widget now invites users to “Ask your Assistant”, when previously it had the message “Say “Hey””
When triggered, voice queries are performed by Assistant and results open in a slide-up panel.
It appears this change hasn’t been rolled out to all Android users, though 9to5can confirm it has been rolled out to some.
What does this change mean?
shifting the focus from regular voice search to Assistant is an indication of where wants to guide the future of its services.
This change could potentially impact a small percentage of organic search traffic to publishers, given the Assistant’s penchant for providing direct answers.
When users are given the answers they need fromAssistant, they don’t have to search and click through to publishers’ sites.
Although it’s important to keep in mind that Assistant can’t provide a direct answer for every query.
Again, this change only has the potential to impact whichever percentage of searches are conducted using voice search on Android.
However, it’s impossible to know exactly how large or small that percentage is becausedoesn’t provide voice search data.