Martech and Mindfulness

At first, martech and mindfulness would seem to be on opposite ends of the great mandala of life. Let’s face it, the two words don’t often come up in the same sentence. Or really even the same conversation.

Mindfulness is a path toward peace.

Martech is a path toward pandemonium.

At least that’s the way it feels a lot of the time. Marketing and martech are pretty chaotic fields. Disruptions. Distractions. Deafening noise. marketing” technology management>. The principles of mindfulness can help bring clarity and perspective to the frenetic pace of change happening across our industry and within our own organizations.

  • Focus on the Present — narrowing your attention to a small number of priorities in any given timeframe, focusing on doing them well (this is one of the things I like best about the cadence of sprints in 3″ trends driving the second golden age of martech> — ecosystems, experts, and (citizen) engineers — was all about transcending the “tyranny of or.” Suite or best-of-breed. Software or services. Buy or build. In today’s world, those divisions aren’t necessary, and they can artificially limit your thinking.

    Likewise, How Mindfulness Can Help Engineers Solve Problems. It was based on two studies conducted at Stanford University that showed how mindfulness practices helped engineering students generate more original ideas when tackling design tasks.

    Engineering work demands creativity and innovation in order to solve complex, interdisciplinary problems. But creativity and innovation skills are not emphasized in many traditional engineering courses. So engineers enter the workforce with important analysis skills, but may struggle to “think outside the box” when it comes to creative problem-solving.

    Our research shows that mindfulness can help engineers strengthen their ability to generate new ideas, leading to new ways of thinking and better solutions.

    It’s a short but fascinating read. Engineering and mindfulness don’t naturally come to mind together. (Or at least they didn’t come to mine until I read that article.) But they are highly complementary. To quote a bit more:

    Having an open and curious attitude is referred to as “beginner’s mind” — the capacity to bring fresh eyes to a problem and engage in new perspectives for how to solve it. By remaining open to experiences, we are more likely to make connections between seemingly unrelated concepts, which is crucial to generating original ideas.

    Having a kind attitude is an aspect of self-compassion, which protects against harsh self-criticism and a fear of failure, inspiring people to take risks and explore uncharted territory, leading to novel solutions. Mindfulness supports both of these.

    Intrigued? Well, I’m delighted to announce that one of the authors of that HBR article, Shauna Shapiro, a professor at Santa Clara University and an world-renown expert on mindfulness, has been added as one of our keynote speakers for our next

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