For the past couple of years, I’ve been nudging the producers of the Third Door Media, to share their own marketing tech stack in Marc Sirkin, their SVP of marketing and experience, is also one of the judges of the contest. But it would be in the spirit of experience sharing that is one of the hallmarks of the MarTech community. What does the marketing technology stack for a modern, 40-person, industry media company look like?
And, hey, since they’re producing the The” stackies> over the years — and, like all of us in the community, have benefited from the educational value of all those real-world stack examples — that they decided to jump in and openly share theirs too.
In fact, Marc wrote a terrific article to accompany their stack that also describes the process they used to document and design it — along with some important lessons they learned along the way. Read Inside look: Third Door Media’s marketing technology stack.
Marc’s write-up includes a number of great insights:
- When you really count carefully, you have a lot more martech than you thought.
- Small business martech stacks aren’t inherently different than large business ones.
- “Infrastructure” can be an explicitly important part of your martech stack.
- Martech stacks grow organically, so over time, they naturally get a bit cluttered.
- A stack mapping exercise helps you identify and remove tools no longer being used.
- A stack visualization can help teams connect the dots across your organization.
- “A marketing technology stack is a living, breathing organism, not a static wall-chart or dry audit or assessment.”
They’ve got a 108 martech-related tools in their stack. That’s more than MarTech” conference> will be held in just a month, April 3-5. (Come join us and get to talk to Marc about their stack in person.)
There’s no fee to submit an entry. In fact, for every entry, we’ll donate $100 to Girls Who Code, up to a total of $10,000. It’s a wonderful way to contribute to the MarTech community, as these different examples really do help us all learn what real marketing stacks are like.