The following is a guest post by Avanade.
Working” on a marketing contract recently made me realize how complicated gdpr can be. marketers afford to sit back we need understand the implications of european union data protection regulation> (GDPR) and address them now.
If you’re not sure what GDPR is all about, you’re not alone. According to Research” by egress> found that 87% of surveyed CIOs believe their current policies and procedures leave them exposed to risk under GDPR.
Getting tough on data privacy
Most experts agree that GDPR, which comes into force on May 25, 2018, is among the toughest data privacy regulations to date and will likely set the bar for other privacy laws. Fines for violations may reach up to 4% of a company’s annual global turnover or €20 million (whichever is greater).
Although GDPR is an EU regulation, it doesn’t apply only to European organizations. It applies to any company collecting, processing or holding the personal data of EU residents, regardless of the company’s location.