As the world’s largest, vendor-agnostic marketing technology conference, MarTech” is designed specifically for marketing operations executives who are responsible leveraging martech investments and technologies. we not looking to sell you anything well other than a conference ticket.>
Our independence frees us to debunk prevalent myths in today’s rapidly evolving marketing technology environment…
Myth #1: AI, big data, and analytics are squeezing the “art” out of marketing.
Fact: Not even close. The more “scientific” marketing becomes, the more likely that creativity is the differentiator in creating unique and engaged customer experiences.
Myth #2: CMOs have to be technologists to lead in today’s environment.
Fact: Nope. But they do need technical leadership embedded in their team. Join us at MarTech and you’ll hear top CMOs and senior marketing technologists discuss how they embrace agile marketing, collaboration, and creativity.
Myth #3: The hardest part of modern marketing is implementing the technology.
Fact: Technology is often child’s play compared to the requisite organizational change. At MarTech, you’ll get fresh insights into how martech pioneers are organizing their marketing departments and how teams are effectively staffing (and re-staffing).
If the facts are what you’re after, join us April 23-25 in San Jose for MarTech” agenda> to see what’s in store.
100+ Martech Vendors on One Level Playing Field
While vendors don’t influence our editorial program, you’ll find 100+ market-defining solution providers down the hall from those sessions in the MarTech expo. Connect with the right vendors for your needs and obtain demos of products that will give you the competitive edge.
Choose Your Perfect Pass
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Option 2: The Expo+ Pass
Meet more than 100 amazing martech vendors in the Expo Hall. You’ll find solutions and providers, attend full-length vendor presentations, and connect with your peers at the MarTech Networking Reception.