MarTech East 2018 Agenda: Sneak Preview

(Note: the above infographic is just a sneak peak of the partial agenda for machine” learning>, MarTech” conference>, which will take place in Boston, October 1-3.

Martech Cyclical Consolidation on Top of Underlying Software Expansion

Coming out of so-called” consolidation in marketing technology is dead>.

I know, that might be a provocative claim for some people still — but if you read my recent post on

One of the ways it’s changing is MarTech” conference>: marketing technology and operations leaders coming together to learn the latest practices and new ideas for succeeding in today’s environment. We’ll be digging into real-world case studies and vendor-independent analysis with candid presentations such as:

  • How Dropbox uses martech to deliver rapid growth while managing large scale
  • How the Utah Jazz NBA team used martech to bridge data silos and increase sales
  • Everything a marketer should know about “sales tech” (but was afraid to ask)
  • How The New York Times brings marketing & IT together through product management
  • How Dell and Smarter Travel design and manage their marketing stacks
  • How to converge marketing, sales, and service with customer experience ops
  • How Total Wine & More created a martech roadmap their company could rally around
  • The truth about customer data platforms (CDPs) from uber-analyst David Raab
  • How to “hack” markets in the attention economy by the author of Lean Analytics
  • How Sonos, Betterment, and General Assembly are preparing new marketing leaders
  • How GDPR, privacy, identity, and blockchain are shaping the next wave of martech

…and more great sessions to be announced soon.

Want more in-depth training before the conference begins? We have four amazing industry leaders offering half-days workshops on the afternoon before MarTech East 2018 Workshops

Beyond the program on the stage,

(Speaking of careers, you won’t want to miss Google to a stand-up comedian and best-selling author. It will be a funny and inspiring story to wrap-up the day’s sessions and kick off the evening’s networking party.)

Now is the very best time to